If you read my previous blog post on the state of inbound marketing, you’ll know that video is on the top of many markeers and entreprenuer lists for 2017.

To recap, according to a Hubspot Behavior Survey, videos are consumed more thourgouhly than any other type of media including news articles, blogs, podcasts. 55% Of people consume video more thouroughly.


  • In the US, YouTube reaches more 18-49 year-olds than ANY broadcast or cable TV network, and YouTube does that on mobile alone.
  • In 2016, more video content will be uploaded in 30 days than all three major U.S. T.V.? networks combined have created in 30 years.
  • In the US, advertisers on primetime broadcast TV could have reached 56% more people age 18-49 by also advertising on YouTube.

Stats?from Tubularinsights.

But how to begin?

I’ve created a cheat sheet so that you can be up and running within a week!

Here’s what to do:

Download the Video Marketing set up cheat sheet.

  1. Have a strategy in place. Make sure each of your videos is connected to a measurable objective this way you will know what success looks like for your business. Views, conversions, Likes, etc.
  2. Take the time to come up with a script and a concept proposal with your team considering your goals, platforms and budget.
  3. Secondly, having a great camera and editing software is great. Or, reach out to your local videographer, if you’re in the Bay Area, Richard Jett and Tranquil One are great choices.
  4. Know the differences among the platforms you will be using. Videos on Facebook receive a much faster POP in view counts while videos uploaded to YouTube receive much higher view counts over a longer period of time (long tail).
  5. Create a company YouTube account to store your videos – it is free.
  6. After your video is created, encode it to the proper formats for YouTube and other platforms. YouTubes’ recommendations. Need more help with this? There’s a video for that.
  7. Then, you can copy and past your cropped video url into the platform that works best for your business: Facebook, Linkedin, Twitter, Instagram, etc. There are plenty of other social sites to share your videos.
  8. Finally, for extra amplification, you may consider targeted ads for your video. Ensure this video is getting in front of your ideal audience.

Does your video strategy need help? Set up an appointment with me by clicking below: