Branding for Biotech Company, Applaud, Medical Inc.

Our work with Applaud Medical, Inc. is branding, naming and research into the company’s target market. Applaud was established to develop and commercialize an innovative new treatment for kidney stones, a condition diagnosed in more than 2 million individuals every year in the US alone. Applaud’s innovative kidney stone treatment will- for the first time- allow urologists to effectively treat 5-15 millimeter stones with a simple outpatient procedure.
SERVICES
Branding and messaging
Naming of device
User interviews and research
Consulting