Executive Summary
Half Moon Bay Brewing Company is a beach-side brewery and restaurant that offers unique craft beers brewed on site. One of the elements that separates this business from its competitors is its clear engagement in social activism and community development.
The Challenge
The client feels that the ads on the website are not performing well enough. They desired more transparency in the ad campaigns.
Solution
We improved performance on the site which helped speed and other elements in the user experience.
We refocused ad budget on a seasonal content calendar, tailored to the upcoming events at the Brewery.
Results
Timeframe (August – September, 2018 compared to June and July, 2018)
By re-focusing marketing efforts on seasonal activities in October we created the following results:
Clicks to website from ads increased by 175%
Conversions – (calls and inquiries) increased by 177%
Cost per conversion – decrease by 40%
The success of this campaign supports the continued marketing for seasonal events.
