Marketing Strategy for Food Company – Monterey Mushrooms

Monterey Mushrooms has launched a new category of product offerings called Let’s Blend. This product is a shelf-stable pre-chopped mushroom that’s been seasoned in a variety of flavors. The idea is to blend this mushroom with meat to add flavor while saving calories, fat, and cholesterol.

Benefits of Let’s Blend:

• Heatlhier options. When used in traditional meat dishes, Let’s Blend reduces amount of calories, fat and cholesterol.
• Time-savings. Pre-chopped and seasoned mushrooms are ready to blend with meat.
• Better flavor. Enhances meat for a juicier, tastier flavor.

The Challenge
The client has been wholesale- and food service-focused with their offerings. They use Hubspot to communicate with their base of consumers, however, there are great opportunities to reach this customer base with this new product launch.

Target Market
For this product launch, the target market is a middle-aged to senior consumer who cooks for themselves at home. She shops at grocery stores, eats a healthy and balanced diet, and is concerned about heart health, her doctors and family’s orders. Health and taste are highly valued. This consumer would like to eat more veggies and avoid unhealthy choices. She is considered a food-lover, innovator.

SERVICES
Marketing Assessment & Recommendations:
SEO Review
Website Review
Social Accounts Review
Content Review
Persona Review
Research Competition
Email Review
Marketing Campaign to launch new product
Monthly execution of recommendations

ClientMonterey MushroomsLinkhttp://www.montereymushrooms.com