In today?s media driven climate, video has become an integral part of digital marketing, providing engaging and easily accessible content. Video is now essential to any business, large or small, and is especially impactful when presented on a company?s social media channels. 2

Why Use Video for Your Business? has aggregated statistics about video’s role in marketing from a variety of notable sources. Here is what they have found.

  • 97% of marketers say video has increased user understanding of their product or service
  • 76% of marketers say video has helped them increase sales and increase traffic
  • 80% of marketers have said that video increases the dwell time on their websites


The success of big business such as Nike, Reebok and Groupon are great examples, incorporating video into their advertising and marketing strategies. In fact, video has played a large role in the continuous success of these companies.


Nike has mastered the use of video to support the interest and consumption of their products. With a large focus on Instagram, Nike has used videos to launch products and showcase their many esteemed celebrity ambassadors, engaging existing customers and acquiring new consumers.



Reebok has also followed suit, creating engaging, inspiring and action-driven video content to draw in consumers. Video content has allowed Reebok to rise to one of the leaders in their industry.


No matter what type of industry a company is in or the size of a business, all companies can and should use video content. Video allows individuals to easily consumer your content in a more interesting and engaging manner. Groupon has even integrated video into its successful, yet unique marketing strategy, educating users on the many benefits of their site.

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The Impact of Video on Consumers:

  • 95% of people have watched an explainer video to learn more about a product or service
  • 81% of people have been convinced to buy a product or service by watching a brand?s video
  • 85% of consumers say they?d like to see more videos from brands in 2018
  • 83% of consumers would consider sharing the video with their friends

To find out more about the incredible impact videos can have on your business, along with a more indepth view on video in various marketing channels, check out helpful guide to all things video!